Volume 29, Issue 1
VISUAL ASSESSMENT OF PSYCHOLOGICAL CAPACITY AND EMOTIONAL PERCEPTION OF TOURISTS AT NATIONAL-LEVEL SCENIC SPOTS
Despite the recent boom in tourism in China, there is a severe lack of research into the psychological capacity and emotional perception of tourists in national-level scenic spots. Taking Changzhou Chunqiu Yancheng scenic spot as an example, this paper visually assesses the psychological capacity of tourists in national-level scenic spots and identifies its influencing factors. The author conducted a questionnaire survey on the scenic spot, and performed regression analysis on the survey data. The results show that the psychological acceptance of tourists decreases monotonically with the growing number of tourists in the scenic spot; the tourists’ perception of psychological emotions plunged, as the number of tourists on visual assessment photo increased from 30 to 50; the scenic spot should intervene if the psychological acceptance dropped to or below level 4; tourism motivation has a significant influence on the psychological capacity of tourists. The research findings provide a reference for the management of tourists’ psychological capacity in national-level scenic spots.
Psychological Capacity, Emotional Perception, Tourists, Visual Assessment.