Volume 29, Issue 2
DOI: 10.24205/03276716.2020.212
INFLUENCE OF UNIQUENESS OF SCENIC SPOT PLANNING ON SELF-CONSCIOUSNESS AND RECOMMENDATION INTENTION OF TOURISTS
Abstract
In recent years, tourists are growing self-conscious and raising an increasingly high requirement on scenic spots. To improve the travel experience, major tourist attractions begin to pursue a unique planning of scenic spots. In this paper, a travel experience enhancement model is constructed based on psychological principles and the attraction-vitality-capacity (AVC) tourism theory. Then, a questionnaire survey was conducted in a famous tourist attraction of China, and the survey data were regressed to identify the influencing factors of the self-consciousness of tourists. Three dimensions, namely, perception, satisfaction and recommendation intention, were selected to analyze how the uniqueness of scenic spot planning affects the self-consciousness of tourists. The results show that the satisfaction of tourists is positively related to natural scenery and traffic conditions, yet not closely correlated with the observation platform and the tourist center; the scenic spot planning must respect history and emphasize on cultural inheritance, while creating a sense of fashion.
Keywords
Scenic Spot Planning, Tourists, Self-Consciousness, Psychological Needs, Attraction-Vitality-Capacity (AVC) Tourism Theory.