Volume 29, Issue 2
DOI: 10.24205/03276716.2020.346
COGNITIVE PSYCHOLOGY ANALYSIS ON THE CAUSES, MECHANISM AND COUNTERMEASURES OF THE SPREAD OF INTERNET RUMORS
Abstract
In recent years, Internet rumors are increasingly rampant, exerting various destructive effects. This paper sets up a cognitive model for individuals based on the neural network, and uses the model to simulate the recognition and memory of rumor information. Drawing on the theories on cognitive psychology, the authors analyzed the origin and spread of Internet rumors as a social communication phenomenon. Three orthogonal training samples were created, and learned by different individuals. The recognition results of these individuals for the same information were observed and compared with the actual data. The results show that the established model output close-to-reality results, and that the Internet rumors are disseminated through four stages: slow germination, accelerated growth, gradual decline and tailing. On this basis, several strategies were presented to cope with the spread of Internet rumors. This research sheds new light on how to create a good public opinion environment.
Keywords
Cognitive Psychology, Internet Rumor Spreading, Coping Strategies.