Volume 29, Issue 2
DOI: 10.24205/03276716.2020.356
PSYCHOANALYSIS OF SHALLOW READING AND POPULAR CULTURE COMMUNICATION
Abstract
Shallow reading is a social practice to acquire information quickly via various modern media. This paper aims to disclose the correlations between shallow reading and popular culture communication. Firstly, the correlations between the two factors were analysed theoretically. Then, a questionnaire survey was carried out on the psychology of shallow reading in seven dimensions, namely, reading perception, reading memory, reading thinking, reading emotion, reading will, reading attention, other influencing factors. Next, the survey results were analysed on the statistical software SPSS26.0, focusing on how each dimension of shallow reading changes with the age, gender and profession of the respondents. The results show that the reading psychology is not greatly affected by non-intellectual influencing factors, but by intellectual ones; the most prominent factors affecting reading psychology come from family, school and society. The research results help the government, colleges, and the media to cope with the psychological changes of the audience.
Keywords
Shallow Reading, Popular Culture, Communication, Psychological Analysis.